Banijay has appointed Małgorzata Perkowska-Czaja as MD of its Warsaw-based outfit Endemol Shine Poland.

Perkowska-Czaja will be tasked with evolving the business’s slate, identifying new revenue streams and strengthening its commercial strategy to futureproof and bolster growth.

In line with the move, the label will now fall under the Banijay Germany group umbrella, with the role reporting to Endemol Shine Germany’s MD Fabian Tobias.

The news follows previous encumbent Ryszard Sibilski’s decision to step down from the business after two decades.

Endemol Shine Poland alumni Perkowska-Czaja joins from Rochstar, where she spent a year as MD, responsible for devising and executing the label’s market and sales strategies to ensure a broadening of its client base.

Previously, she spent seven years at Endemol Shine Poland, latterly as director of non-scripted sales, overseeing the company’s hit entertainment formats including MasterChef and its spin-offs and Big Brother for TVN; All Together Now and Family Food Fight for Polsat; The Wall (and its international hub) and Don’t Forget the Lyrics! for TVP; and Fort Boyard for Viaplay.

In addition to her most recent roles, Perkowska-Czaja served for seven years as head of development and sales and producer for Golden Media/Mastiff Media Poland, having worked as production manager at Endemol Poland/Endemol Netherland between 2004 and 2008 – her first stint at the company.