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A Cautionary Advertising Tale About Creatine and Energy Drinks | Insights | Holland & Knight

A Cautionary Advertising Tale About Creatine and Energy Drinks | Insights | Holland & Knight

A jury found Vital Pharmaceuticals Inc., maker of Bang energy drink, and its CEO (together, Vital) liable for false advertising under the Lanham Act and awarded Monster Energy Co. (Monster) more than $271 million for damages allegedly sustained due to the false representation that the drink contains creatine. Afterward, Monster filed a motion for permanent...